All you need to know about SEO

SEO stands for search engine optimization This is a methodology of techniques and strategies used to increase the number of visitors to a website. In other words, SEO makes your website appear in the first pages of search engine results pages of various search engines including Google, Yahoo, Bing and others.

Types of SEO techniques

There are various techniques used in search engine optimization improves the visibility of your site in the search engine results pages. Here are some popularly used techniques.

White hat SEO: this is a popular Search engine optimization technique that aims at improving search engine rankings through methods and techniques that abide by the search engine guidelines. The techniques used in white hat SEO include website HTML optimization, high-quality content development, and link acquisition. This method provides steady and lasting growth in the search engine ranking.

Black hat SEO: this technique take advantage on weak points in the search engine algorithms to get high rankings. In most cases, this technique does not obey the guidelines of the search engines. The techniques for black hat SEO include link spam, keyword stuffing, hidden link, hidden text, and cloaking. People who use this technique will expect fast and short-lived growth in the search engines ranking.

Grey hat SEO: this is a technique that combines both white hat and black hat SEO. Most of the companies practice grey hat SEO to deliver better results.

Importance of SEO

Search engine optimization is an important practice in most businesses that have websites. Here are the benefits of using SEO for your business:

Higher traffic: this is one of the most important benefits of using search engine optimization. Appearing on top pages of the search engine results will lead to more impressions and clicks. Therefore, ranking on top pages will significantly increase the traffic to your website. Also, search engine optimization creates keyword relevant meta descriptions and title tags that appear on the result pages. In this case, optimized tags and descriptions improve the click through rate, which increases the website traffic.

Return on Investment (ROI): for non-e-commerce and e-commerce sites, search engine optimization provides ROI. The SEO agencies will track conversion rate on your website. Also, there is analytics that provides demographic information of people who have visited your site. In e-commerce sites, the search engine optimization Agencies can view the paths users have taken to complete a sale. For non-e-commerce sites, the ROI is calculated through the lead conversions.

Cost effectiveness: SEO is a cost-effective marketing strategy since it targets users who are looking for your products and services online. Therefore, it will give you more bang for the buck compared to other marketing strategies such as cold-calling. Although cold-calling is an effective marketing strategy, it costs up to 60% more as compared to SEO. Also, the traffic result from digital marketing and SEO is more qualified because it targets visitors who are actively searching for your products and services. Therefore, Search engine optimization results in higher cost-savings when compared to other strategies.

User-friendly website: Search engine optimization helps create a user-friendly and faster website that is easier to navigate. Search engine optimization involves the rearranging of the site architecture and pages to make it easier to find. Well-structured and clean websites will compel the visitors to stay longer on the website. Modern Search engine optimization also focuses on improving the user experience. In this case, the highly relevant content will make the readers happy as there are higher chances of solving the pressing issues. It’s lately also important to keep your website safe by using https. Read about https vs http.

Brand awareness: the higher ranking is search engine results in more impressions that lead to more exposure for your site. Being on the first pages of the search engine results will enable users to associate your brand with the content that appear on the first pages. “Usually, people trust the companies on the first pages as they are thought to be reputable” – says SEO expert Jacob Lind. The more your content appears in the first pages of the search engines; your readers are more likely to associate your content with your brand. 


Search engine optimization is a very important practice that has gained popularity in the past few years. It is aa technique which aims at making your website rank higher in the search engine results pages. There are many benefits of search engine optimization to your organization. If properly done, Search engine optimization will make your website more visible hence increasing the traffic on your site.

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