The Age of Internet Marketing
February 12, 2017
The internet has made marketing a lot easier and cheaper than it was back in the day when the use of printed materials and commercials on television were seen as the standard. These methods are still used and reliable to this day but a lot of businesses and companies use the internet by using Social Media sites such as Facebook, YouTube and Twitter, being the popular choices, to promote their products and services. Many sites allow for posting online for free and there are so many advertising sites that people go to frequently because these sites cover a certain niche. This is why internet marketing has quickly become the norm for businesses and is being added to business plans under marketing strategies.
Why Use Digital Marketing?
Internet marketing has become a needed addition to all the companies’ portfolios whether they are a start-up company or have been in business even before the internet was started. An internet presence is important for businesses because that is how a lot of them attract new and returning customers. People spend an estimated 20 hours a week online and this makes it a reasonable target to promote a product and get the news of the company out to the customers. Companies employ SEO specialist it to make sure that their services or products are at the top of the search engine list so that they are the first ones to be clicked on when people are searching for specific keywords. Internet marketing is not only a helpful tool to promote and advertise the company but it is quick and effective.
Implementing the Proper Strategies
Companies target Social Media such as Facebook and Twitter for their internet marketing needs because they are free and easy to use with a high number of users visiting them per an hour. However, Social Media websites were designed with the idea of social interaction in mind and many companies (and people) forget about that part. This can make them come across has being machine like which in turn can chase away new customers.
The best business Twitters are the ones that give off a human aspect to their posts by using comedy or mentioning world event etc. as if a person is running the pages and not a timed response. Needless to say, it is of great importance to follow the latest digital marketing trends in order to keep ahead of the competition.
Internet marketing is meant to help adverts the company but overdoing it will cause more harm than good. Marketing is divided into two ways: the push and the pull methods. Pushing is when marketing techniques push the companies’ services onto the clients and it is often obvious while pulling is drawing the clients in to the services or product and is often not in a very obvious manner. People preferred to be pulled into buying a product instead of feeling as if they had been hassled to. Online marketing is the same way that is why there is a lot of planning of what, when, why, how and where to post.
Each site comes with a set of rules to follow and although having a profile on Social Media is free having advertisement on the sites will cost. Timing of advertisement is everything in order to attract new customers within the companies’ targeted area of works both metaphorically and physically.