5 Common Misconceptions About Digital Marketing – a Beginner’s Guide
February 24, 2017
There are numerous myths about digital marketing which are not true at all. These myths are normally created by those who try using digital marketing for their businesses but fail mainly because they do not research well about digital marketing. Some of these myths and misconceptions include it is very time consuming with a few results, certain industries are not suitable for digital marketing, it is very expensive, SEO is dying, my competitors are not using digital marketing, a business can only be successful with huge traffic on their website, and so on.
As a beginner, some of these myths have been busted below for your better understanding:
Time-Consuming with Very Few Results
It is often said that digital marketing is a sector where people invest a lot of time without having any positive results which is a huge setback for the beginners. However, this is only a misconception which is not true. Even though it might be tough for a beginner, you only need to do the right thing and give it some time. Like all businesses, it takes time to shine in digital marketing. Digital marketing is now every company’s dream because of its enormous results that it brings at the lowest cost possible. It is very important to note that the results of digital marketing are long term and when the business succeeds, it becomes very cost effective to operate the business via digital marketing as opposed to offline marketing tools.
Digital Marketing Is Only Successful With Huge Traffic
Huge traffic to a website can help in opening doors to a wide range of customers for your business, but is not the only way to be successful in digital marketing. The key consideration in digital marketing is quality as opposed to quantity. Getting customers not only to visit your website but also to purchase your products is very important and this is where most digital marketers fail. You can get as much traffic as possible to your site but if you are not making any noticeable sales, it is pointless. A few customers who visit your site and make purchases are very important than those who just visit your site and then vanish.
SEO Is Dying
This is nothing but a rumor since SEO has no signs of dying any time soon. In fact, the use of SEO is increasing among the users. Most customers use search engines whenever they want to know about a brand, a product or service and their descriptions. Digital marketing plays a big role in ranking a site higher in search engine results, thus bringing your business very much closer to your audience. As a beginner, it is very important to thoroughly research and not be set back by such myths.
My Brand Is Not Applicable To Digital Marketing
Digital marketing is the right marketing platform for any kind of products and services. You will find almost anything on the internet from various industries all across the world. Any form of business has its own target market and with everyone going online(lundseo.se), it also means your target audience is also on the internet.
Digital Marketing Is Very Expensive
This is a misconception that must not affect your business venture. One of the cheapest forms of marketing is digital marketing. You do not need to invest a huge amount of money to get it working for you since all you need to do is set up an effective e-commerce integrated website and start selling your products. There are also other free techniques you can employ to get the maximum results.